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5 Halloween Marketing Ideas to Spice Up Your Business

3 min read
halloween marketing

It’s that time of the year again to get spooktacular on your marketing ideas as Halloween is right around the corner. After all, Halloween is an excellent opportunity to bring more business and new customers through your door.  

According to this National Retail Federation survey, consumers are planning to spend $8.8 billion this Halloween of 2019. Don’t let it haunt you by missing out on this opportunity! 

Here are some Halloween marketing ideas that will (Pumpkin) spice up your retail business and appeal to your customers at the same time. 

5 Halloween Marketing Ideas 

Halloween Window Display 

Yeah I know, it sounds cliché, but Halloween window displays work pretty much all the time. Aside from driving foot traffic to your store; you can also take advantage of the design to highlight products you want to attract customers’ attention.

Pro tip: Make sure to place your product at an eye level. You can also put them 4 to 5 feet from the ground. Never place them on the floor because it would not be noticeable. And don’t forget to be creative! 

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Feature your Halloween Themed products 

If you have products that are perfect for this season, feature them on your store or online store if you have one. Also, most people try to search for costumes online, so take advantage of this and run a local inventory ad. In that way, you can feature your Halloween products and get more traction.  

Pro tip: Don’t have any Halloween themed products? Look for any of your products that are perfect for a part of a DIY Halloween Costume. Give customers ideas of products that they can incorporate in their costumes. 

 Host a Halloween Costume Contest 

It might be the oldest trick in the book, but it is still one of the best Halloween Marketing ideas. It is a great way to bring people to your store. If you don’t have a physical store, you can still hold a costume contest and get tons of engagement. Either way, you always get customers to head over and check out your business. 

Pro tip: Ask the participants to include any of your products in their costumes. It will help increase your sale. And if you’re holding it online, be creative and utilise a Halloween-themed hashtag.  

Halloween-ize your products 

Take advantage of this holiday by creating a Halloween product. For instance, if you own a restaurant, make a dessert or drink that is Halloween themed. If it’s a retail store, create a look that you can market as a Halloween costume.  

Pro tip: Make these products available only during Halloween so your customers will always look forward to this holiday.  

Host an Online Trick-or-Treat Promotion 

A good Halloween marketing idea is an online trick-or-treating promotion. Boost engagement and conversation by gamified online advertising where your customers can participate in the comfort of their own home. 

Pro tip: Send out an email marketing campaign where customers can choose between two secret offers to reveal whether they receive a trick or a treat – a smaller or a more significant discount. 

Halloween may not be as big of a holiday as other events throughout the year. However, it is still a great way to take advantage of marketing campaigns. It is always an excellent opportunity to increase your sales and engagement. Hopefully, these tips will help you spice up your business. 

Happy Halloween!