5 Powerful Benefits Of Blogging For Your Small Business
A strong web presence or blogging is a must for business to reach their audience online. Building a website offers a great starting point to build brand recognition. But it’s often not enough as the digital landscape grows increasingly competitive each year. This is where having a blog can prove to be a valuable asset.
Think of a business blog as a marketing channel just like social media or paid search ads. Blogging involves publishing quality and relevant posts to your site. These can be anything from providing in-depth guides to answering common questions about your industry. Blogging may sound simple on the surface but it’s a valid marketing strategy that has been proven time and time again.
If you’re not investing resources into your blog, you’re likely leaving sales on the table. Here we’ll look at the most powerful benefits of blogging for your small business.
Drives Traffic to Your Website
It’s not easy for a small business to bring in traffic to their website. Sure, there are channels like Google Ads where you can pay to display text ads in the search results. But building a profitable campaign often requires a large budget and considerable effort. Blogging offers a budget-friendly way to increase traffic.
HubSpot examined blogging data from over 10,000 of its customers. Companies that published more than 16 blog posts a month generated over three times more traffic than companies that published only a few posts. This doesn’t mean that quantity is better than quality. It’s still important to create quality posts as spamming your site with low quality content could result in a ranking penalty.
Grows Your Audience
Blogging isn’t just for driving more traffic to your website. It also enables you to grow your audience on social platforms. Facebook alone is estimated to have over two billion active users, a massive audience you can tap into by sharing quality posts on your profile.
Don’t underestimate the power of content sharing. New visitors that land on a post can share your content with their own followers on Facebook or Twitter. Blog shares also add social proof to your content. If visitors see a high share count, it’s a strong indication that others have found value in that particular post.
Converts Traffic Into Leads
Think about the last time you made a purchase. Chances are you performed a few searches online and made a decision based on your research. This example illustrates just how effective a blog can be.
Every post you publish becomes another indexed page. Your site can appear in the search results for keywords that your audience is using to research products or services your business offers. By adding a call to action to each blog post, you can convert more traffic into quality leads.
Drives Long-Term Results
Paid marketing campaigns are a great way to drive immediate traffic to your site. But that flow of traffic stops the moment that your campaigns do. That means you’ll need to continue investing a considerable amount to keep driving traffic from paid platforms like Google Ads.
In contrast, once a blog goes live it can continue driving traffic and attracting new leads for months or even years. Older blog posts also have the added benefit of gaining authority over time which helps to increase their rankings in the search results. However, you’ll still want to create new posts so your site continues to remain relevant with both your visitors and the search engines.
There’s a reason why certain brands generate a massive following – Because they have built their authority over the course of many years. The good news is that you don’t need the budget of a Fortune 500 company to see similar results. Even as a small business, you can establish authority by blogging.
Visitors that see high quality content are more likely to associate your business as an industry leader. Posting helpful and informative content essentially makes you a “go to” resource. Getting started with blogging can seem overwhelming but it doesn’t have to be that complicated. Start by answering common questions in your industry. Then dive deeper with more in-depth guides as you gain more experience. You’ll want to maintain a consistent schedule though to see results from your blogging efforts.
Alex Morrison has worked with a range of businesses giving him an in depth understanding of many different industries including home improvement, financial support and managed IT services. As the owner of Integral Media, he is now utilising his knowledge and experience with his rapidly increasing client portfolio to help them achieve their business goals.