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CRM & Email Marketing Specialist

CRM & Email Marketing Specialist Apparel/Fashion and Clothing

Salary Undisclosed Local > NSW

Key Responsibilities:

  • Enhance and amplify the email communication channel at General Pants as the driver of the CRM initiatives
  • Execute campaigns from an ad hoc promotional standpoint, ensuring the right brand message is delivered
  • Drive the CRM strategy to align with our lifecycle marketing goals in all storefronts
  • Work effectively across multiple functions within the business
  • Align with external partners to ensure we are utilising best practices within the email marketing space and to push the envelope innovation wise
  • Utilise our data and the platform’s full potential to deliver the ultimate personalised experience for the customer

The Must Haves:

  • 2-3 years experience in a similar role
  • Proactive, organized and willing to contribute to the overall CRM strategy
  • Being a team player is essential, as collaboration forms the core of delivering our strategies
  • Salesforce marketing cloud skills are looked upon favourably
  • Testing and learning are also a key part of the role
  • Strong written and verbal communication skills
  • Strong prioritisation and time management skills
  • A keen collaborator, true team player and ability to take feedback on board