In this newly created role, the Global Retail Content Specialist will be assisting in the consolidation of our client’s efforts to serve consumers through innovative and industry-leading branded digital experiences to help accelerate our transition from “product” thinking to “solutions” thinking.
This is in line with one of our client’s ultimate objectives, which is to make real their vision to serve consumer journeys over their entire lifetime, starting from pre-purchase research and evaluation, extending to and thru post-purchase support, services and inspiration.
As Global Retail Content Specialist, you will support marketing and sales teams by championing brand stories and product communications across all our key retailers. By leveraging established strategies, the key message/stories created by the global team, and utilizing retailer dissemination platforms, you will amplify the impact of go to market.
The Global Retail Content Specialist will work closely with the GM Global Digital and eCommerce Experiences, Brand, as well as the Regional teams, and be the lead/point of contact in supporting the optimisation of all product listings as far as photography, product copy, video, branded stores and enhanced product page content starting with Amazon and then rolling out for our other key retail partners.
Some of the key areas of focus will include;