Core Duties and Responsibilities
- Full P&L responsibility for all marketing and branding investments.
- Lead a potential re-brand and global repositioning initiatives
- Build a 360 creative marketing strategy and execute to deliver significant ROI
- Manage the Senior Graphic Designer to deliver creative content as well as refined brand guidelines across all channels and customer touchpoints
- Take full ownership of brand events, digital marketing, in-store collaterals
- Lead and manage external PR Agencies to execute a global communications strategy, including press, sampling, celebrity dressing, and influencer targeting
- Manage the development and execution of social media activities to drive awareness, build community, and drive demand.
- Develop the e-commerce marketing strategy in collaboration with the Head of Digital
- Develop and execute integrated CRM, Digital and Omnichannel programs
- Stay up to date on digital marketing trends, social media, and technology developments to stay at the forefront of new technologies
- Lead best in class brand innovation and strategy to meet goals and financial targets.
- Ensure excellence in execution of marketing strategy, new launch timetables and key deliverables.
- Excellent Leader and ability to inspire the team