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Marketing Manager

Marketing Manager Apparel/Fashion and Clothing

Salary Undisclosed

Core Duties and Responsibilities

  • Full P&L responsibility for all marketing and branding investments.
  • Lead a potential re-brand and global repositioning initiatives
  • Build a 360 creative marketing strategy and execute to deliver significant ROI
  • Manage the Senior Graphic Designer to deliver creative content as well as refined brand guidelines across all channels and customer touchpoints
  • Take full ownership of brand events, digital marketing, in-store collaterals
  • Lead and manage external PR Agencies to execute a global communications strategy, including press, sampling, celebrity dressing, and influencer targeting
  • Manage the development and execution of social media activities to drive awareness, build community, and drive demand.
  • Develop the e-commerce marketing strategy in collaboration with the Head of Digital
  • Develop and execute integrated CRM, Digital and Omnichannel programs
  • Stay up to date on digital marketing trends, social media, and technology developments to stay at the forefront of new technologies
  • Lead best in class brand innovation and strategy to meet goals and financial targets.
  • Ensure excellence in execution of marketing strategy, new launch timetables and key deliverables.
  • Excellent Leader and ability to inspire the team