Marketing Manager

Core Duties and Responsibilities

• Full P&L responsibility for all marketing and branding investments.
• Lead a potential re-brand and global repositioning initiatives
• Build a 360 creative marketing strategy and execute to deliver significant ROI
• Manage the Senior Graphic Designer to deliver creative content as well as refined brand guidelines across all channels and customer touchpoints
• Take full ownership of brand events, digital marketing, in-store collaterals
• Lead and manage external PR Agencies to execute a global communications strategy, including press, sampling, celebrity dressing, and influencer targeting
• Manage the development and execution of social media activities to drive awareness, build community, and drive demand.
• Develop the e-commerce marketing strategy in collaboration with the Head of Digital
• Develop and execute integrated CRM, Digital and Omnichannel programs
• Stay up to date on digital marketing trends, social media, and technology developments to stay at the forefront of new technologies
• Lead best in class brand innovation and strategy to meet goals and financial targets.
• Ensure excellence in execution of marketing strategy, new launch timetables and key deliverables.
• Excellent Leader and ability to inspire the team