Redefining in-store experience
Even though online shopping continues to grow in popularity, certain aspects still drive people to shop in-store. Providing your customers with an enjoyable and memorable experience is key to maintaining regular patrons and turning your visitors into regulars. In the long run, customers won’t shop and visit stores that would make them feel unwanted.
With the rise of online stores, consumers have plenty of choices on where to spend their time and money. Because of this, in-store retailers need to be competitive and have compelling reasons for people to come down and visit your store.
We have round up tips on how to redefine your in-store experience.
Transform your associates from being just a salesperson to being a friend or an expert
It’s no surprise that your front-line employees are the biggest creator of your in-store experience. These employees will help decide whether a customer would enjoy or dislike their visit with your shop. To remain competitive as a retailer, you need to step up your game when it comes to staff hiring.
According to this TIME article, the retail worker of the future is cool charismatic and better paid. It’s no longer enough just to teach your employees about your products and store policies. You also need to train them to be your customers’ friend and relate to them. With this, it would make your consumers feel special and feel a sense of belongingness in your store.
Let your customers experience your product
Don’t just let your products sit around in a box or on a shelf. Let your visitors have some hands-on fun with your merchandise. Customers want to know what exactly they’re spending their money on. Experiencing the product will also help influence the customers’ purchasing decision.
You can also uniquely present your products. This would drive more visitors to your store, and it will also promote interaction with the merchandise. Not only that, it can turn your visitors into a customer.
Focus on providing fast checkout
Nothing annoys the customers more than a long checkout line. Long lines make the customers abandon their purchases. One way of avoiding this is to ensure that you have enough checkout registers.
Improve the experience by exploring the use of in-app checkout. This will help your customer have immediate assistance and avoid waiting in line to pay.
Physical store and digital store should work together
If you have an online store, make sure that it works hand in hand with your physical store. Most customers use different channels and devices in their shopping journey. Aside from purchasing in-store, they also use their phones and computers to research and buy a product.
Because of this, it is vital to have a presence on different channels. If you still don’t have any digital presence, read this to learn more about omnichannel retail strategies.
Redefining your in-store experience don’t just drive people toward your store and gives them a memorable shopping experience. It also gives you a chance to express your vision, values and point of view of your products. Remember, your store is a reflection of all the goods and services you offer.