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Salesforce and ARA join forces to drive innovation in Australian retail sector

2 min read

Cloud-based company Salesforce has joined the Australian Retailer’s Association’s (ARA’s) growing network of strategic partners to share knowledge, insights and to drive innovation in the Australian retail sector.

ARA CEO Paul Zahra said the two organisations are aligned in their values around diversity and inclusion and the partnership will focus on unlocking digital trends and innovation to grow the retail industry.

“We’ve seen an acceleration of retail trends through the COVID-19 pandemic, with significant moves towards online trading, click and collect and contactless shopping,” Zahra said. 

“We need to ensure Australian retailers are at the forefront of the changes that have and will continue to occur, so they are well placed to thrive in the years and decades to come,” he said. 

“Salesforce has a strong track record of working with Australian retailers and we’re delighted to be entering a strategic partnership.”

Zahra continued that the partnership will unpack new trends in technology and how that is driving changes in consumer behaviour. He said they will share that knowledge so retailers are well equipped to meet the challenges and opportunities of the post-Covid world.

Salesforce helps retailers build a loyal customer base with seamless shopping experiences, from awareness and acquisition through service and advocacy.

With its AI-powered commerce platform, retailers are able to increase conversion and drive growth.

Additionally, the recently launched Loyalty Management product allows customers to build personalised, smart and seamless experiences for B2B and B2C loyalty programs.

“Over the last year, we’ve learnt that a digital-first mindset for any business is important – but for retail businesses, it’s an imperative,” said Pip Marlow, EVP and CEO, Salesforce ANZ/ASEAN. 

“That’s why Salesforce is proud to be joining the ARA to be a trusted advisor for Australian retailers, and bring them closer to their customers through engaging, connected, and personalised digital experiences,” he said. 

Salesforce is the latest addition to the ARA’s growing network of strategic partners, which includes Mastercard, AfterPay, American Express, and Deloitte.

Every day, Salesforce powers two billion messages, two million orders processed, and 60+ digital sites are launched.

Source: ARA


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