Catherine Cervasio

Catherine Cervasio is the Founder and CEO of AROMABABY Natural Skincare. She is also the Managing Director of Aluxe Pty Ltd.

Armed with a love for health and wellness together with a passion for creating and marketing on-trend, natural personal care products and accessories spanning two decades, Catherine’s strengths include product development, media relations, mentoring, freelance writing and marketing. She has worked on a wide range of cosmetics, skincare and fashion accessories for leading Australian retailers including Sportsgirl, Myer, Esprit, Country Road and Witchery.

Her initial brand, AROMABABY, was launched in 1994 as the first brand of its kind to combine the use of natural and organic ingredients, with neonatal research. The launch of AROMABABY created a new category in the Australian retail space. Currently sold through leading stores including pharmacies and duty free, AROMABABY is also used in select hospitals and resorts and is exported around the world as a leading, Australian brand.

She is also a contributor to trade and consumer publications with published articles in The CEO Magazine, The Science of Beauty, PS Magazine, The House of Wellness (Chemist Warehouse) and Pharmacy Daily.