Steve started out his career as a professional sportsman who could code. He built his first app when he was 19, a payroll programme he sold to the bar that he worked for. He has been part of Australiaʼs digital industry for over 20 years and started his digital agency, MassMedia Studios, in 2000.
MassMedia grew to over 60 people with offices in New York and London selling Traction, an enterprise marketing platform conceptualised by Steve and sold to Global businesses worldwide. MassMedia Group sold to Bluefreeway in 2007.
After leaving the Massmedia Group in 2010 Steve has been an active mentor to several Sydney startups and also founded film production company FeverPitch Entertainment and App incubator AppVillage.
At the start of 2015 Steve made the decision to focus on his next venture when he came up with the idea for Drive Yello, a last-mile logistics platform supported by a driver/rider marketplace.