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Retail Marketing #SpookyRetail: Winning Marketing Strategies for the Halloween Season

October 10, 2018   By: Esther Cole

Halloween is coming, and it’s going to be frighteningly good for both retailers and customers. 

Work with your customers to celebrate in style and bring that extra edge to your retail strategy for Halloween! If you’re still wondering how you can make the most out of the holiday to boost your sales and profits, here are five quick tips to get you started:

#1 Offer Something for Both Young…and Young at Heart

The focus might be on how to make Halloween a fun experience for children, but adults shouldn’t be overlooked as a key demographic for marketing. According to Business of Fashion, millennials between the ages of 22 to 37 years old are spending the most on Halloween. Take for example this Avocado Costume from Target (because millennials love avocado).

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Photo Source: Target
 

For retailers in fashion, accessories or specialty stores, offering a wide selection on costumes or “Halloween must-haves” for different demographics can help maximise sales for this short-lived event.

#2 It’s All About the Customer Experience

Optimise your omnichannel strategies by covering all bases in your store website, mobile app, and bricks-and-mortar shop. All channels should be up and pumping to ride the hype of Halloween. Leave no detail to chance – whether it’s in your email marketing, shop decorations, or holiday discount promos. Make every aspect of your retail business contribute to the exciting experience of this holiday celebration.

#3 Make the Most Out of Social Media

Social media is a tool you can use to bring great value to your audience. As you keep providing value, it will bring benefits in terms of brand visibility, customer trust, and engaged followers.

Take advantage of Pinterest to inspire people and link back to your site. Offer Halloween inspiration on other social networks as well. Ask your followers to post their favourite Halloween photos with your holiday hashtag. Make people see how your brand can give value to them in this excitingly spooky season.

#4 Strategic Pricing and Marketing Push

Determine which items your customers would spend more on this Halloween. Implement intelligent pricing so that you can gain an edge over the competition. Offer seasonal items that reinforce a sense of exclusivity and urgency for people to buy now. This can influence your sales and help you gain more of a market share. You can also use retail analytics tools which will help you with pricing strategies.

#5 Be Spookily Creative

This short window for holiday sales can be a make or break for retailers. According to Rakuten Marketing, 44.4% of celebrants start Halloween shopping on the first 2 weeks of October. On the other hand, 21.7% shop for the last two weeks of the month.

Attract your customers through creative branding and packaging of products. You can also make spooky versions of your usual deals, discounts and coupons. It’s about attracting as much attention as possible. Make your brand stand out as you contribute to the overall vibe of the Halloween.

How You Can Optimise Your Business For Success

Do you need to put your business game to the next level? Join us at Australasia’s leading retail event: New Retail ’19 this coming February. You’ll get a full-packaged deal on what you need to know to push the boundaries of your retail business. By the time you leave the event, you’ll be fully equipped to revolutionise your operations and sales. Book your seats now or partner with us for this one-of-a-kind event!

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