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Super Retail Group reduces fulfilment costs with cloud-based solution

2 min read

Super Retail Group has introduced a cloud-based digital solution to its operations that has reduced the retailer’s fulfilment costs.

The Australasian retailer, parent company of Rebel, Super Cheap Auto, BCF and Macpac, has gone live with Manhattan Associates’ Distributed Order Management solution, to improve its supply chain operations.

Super Retail Group migrated to the cloud-based Manhattan Active Omni solution as part of its omni-retailing strategy. With the digital solution in place, the Group is now able to fully configure its online order fulfilment to meet a much more exacting customer promise around time from ‘click to consumer’.

Previously, the retailer’s online order fulfilment system allocated orders based on proximity to customers without considering the true cost to fulfil.

This resulted in more than 20% of home delivery orders being shipped interstate at a higher cost, despite the company having the items in stock in the state. Additionally, more than 15% of home delivery orders were split into multiple packages, which also increased fulfilment costs.

Super Retail Group General Manager of Omni-Retail Brian Townshend said that the Group was able to fast-track the roll-out of Manhattan Associates’ omnichannel solution in a remote, socially distanced manner.

“The resulting solution achieved significant fulfilment savings per order, from day one of operation,” Townshend said.

He continued that when COVID-19 fully hit and many businesses were consolidating projects, they actually sped up the deployment of Manhattan Active Omni, which now offers them a single window of visibility and availability of stock across their entire supply chain network.

Townshend also said the Manhattan solution is highly adaptable and responsive. He said even implementing it virtually and operating throughout the challenges of COVID-19, the new system has been able to accommodate major order and fulfilment routing changes within minutes.

“With the new system, we were able to change our fulfilment logic and immediately reduce fulfilment costs – even achieving our 12-month goal on day one, which is a remarkable result,” he concluded.

Source: Manhattan Associates