CRM & Email Marketing Specialist

Key Responsibilities:

• Enhance and amplify the email communication channel at General Pants as the driver of the CRM initiatives
• Execute campaigns from an ad hoc promotional standpoint, ensuring the right brand message is delivered
• Drive the CRM strategy to align with our lifecycle marketing goals in all storefronts
• Work effectively across multiple functions within the business
• Align with external partners to ensure we are utilising best practices within the email marketing space and to push the envelope innovation wise
• Utilise our data and the platform’s full potential to deliver the ultimate personalised experience for the customer

The Must Haves:

• 2-3 years experience in a similar role
• Proactive, organized and willing to contribute to the overall CRM strategy
• Being a team player is essential, as collaboration forms the core of delivering our strategies
• Salesforce marketing cloud skills are looked upon favourably
• Testing and learning are also a key part of the role
• Strong written and verbal communication skills
• Strong prioritisation and time management skills
• A keen collaborator, true team player and ability to take feedback on board