Carmel Zein author

Carmel Zein is a content and brand marketing professional with years of experience in the digital/ecommerce landscape. Currently heading up the brand marketing function at eWave, an independent digital transformation agency, Carmel is responsible for the internal branding activities, working with partners and clients to create meaningful experiences and content. In her previous roles, most recently working as Head of Content for the Online Retailer Conference, Carmel has been working alongside some of the greatest ecommerce and retail professionals and brands- understanding their challenges and strengths. These insights have been translated into inspiring content, events and activations, with Carmel often contributing to industry related panel discussions and topics around women in tech through podcasts and articles. Being a mother who is passionate about health and fitness, Carmel founded Amina Rose, an online sustainable retail business with a unique difference of personalisation. The first product is 100% eco friendly yoga mats made from hemp and jute which can be personalised with individual names.