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Retail Fulfilment Retail Learning Retail Trends

NEW RESEARCH: Consumers are forcing changes in retail fulfilment

2 min read

The growth in last mile has been rapid, competitive and complex. The consequence has been a laundry list of challenges for retailers and logistic companies. It was time to take a snapshot of the state of last mile. Localz worked with Eye for Transport to pursue a new piece of research around last mile, addressing the phenomenal pace of change.

The Consumer is Driving the Change:

One of the main drivers for the focus and change is the consumer themselves. Consumers demanding deliveries, where and when they want them. We are seeing the growth of the Individual Economy – Iconomy.

48% of consumers are demanding next day delivery

Not only next day but consumers expect:

  • Full visibility of the delivery – an uber like experience
  • Delivery hour notification
  • Delivery slot confirmation
  • Re-routing options
  • Same day delivery demand is on the increase

This report addresses the known market challenge: Time-bound deliveries around the needs of the customer.

‘The list of services consumers demand from last mile services is extensive and growing. Consumers are individuals who expect their delivery and collection experiences to seamlessly fit into their personal schedules. We are seeing a growth in ‘Iconomy Fulfilment’ which is reflected in this report.’ Tim Andrew CEO Localz

The right last mile solution is an important factor, as customers want collections and deliveries when and where is convenient for them.

Find out what the customers are expecting. Learn what movers and shakers in retail logistics. How will logistics keep pace with the growing Individual Economy?

The Iconomy – giving consumers what they want, where they want, first time when they want it.

Tim Andrew CEO Localz is presenting in the Last Mile Fulfilment Stream 2;30pm on Tuesday 27th February.

Download the research here: https://localz.com/last-mile-logistics-research/

A second piece of research focusing on the Retail will be published shortly after the ‘Summit’ register to receive this.

Commentary from:
Johan Erlandsson, CEO, VeLove,John Boulter, Managing Director of Retail & Consumer, DHL Supply Chain, Dwain McDonald, CEO, DPD UK, Paul Hamblin, Editor in Chief, Logistics Business Magazine



Localz is the leading provider of software services that help enterprises in the logistics and retail sectors rapidly transform their businesses to thrive in, not just survive, the Iconomy.

Our multi-channel communications allow customers to track deliveries and update their delivery preferences in real-time. Localz Delivery uses the latest in location technology to check whether a customer is at their provided address and then enables them to reschedule. The driver is informed and can reschedule the delivery in real-time.

Find out more: localz.com


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