Peloton and adidas join forces to create new inclusive apparel line
Peloton and adidas are joining forces to create a new activewear and lifestyle collection motivated by “shared values of well-being, inclusivity and community,” the companies announced in a joint statement.
The two companies have gone on an international partnership to “further foster a sense of community and acceptance, while empowering people to be the best version of themselves.”
The partnership will begin with the adidas x Peloton SS21 collection, a line of performance wear and lifestyle pieces made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby.
A Forbes article points out that in an increasingly crowded and noisy fitness apparel sector, this new collaboration highlights how important it is for brands to be more involved with their communities.
In particular, the partnership highlights how brands today need to extend their reach by partnering with other brands with their own engaged communities.
Adidas General Manager Global Training Aimee Arana alluded to this importance in the joint statement.
“During a time where we are not able to be physically together, we have an incredible opportunity to help grow connected communities and continue to support people as they build their new fitness journeys at home,” Arana said.
Peloton VP of Apparel Jill Foley also shared the same sentiment, stating that the collaboration with adidas adidas created “something truly unique to unite our respective communities… especially during a time when we’re all craving a sense of connection.”
The 11 piece collection goes on sale on both websites and in select adidas stores and Peloton showrooms launches next week onThursday, March 25. With a nod to inclusivity, the collection features apparel sizing that go up to 2XL, as well as features unisex pieces.
In teaming up with Peloton, the Forbes article states that adidas is tapping into a growing community of at-home fitness enthusiasts. This growth is evidenced by Peloton, who has experienced massive growth in popularity during the pandemic, and and now boasts 4.4 million members worldwide.