#RLChacks: Top Tips for Leading Marketplace Fulfilment
Customers’ shipping expectations are getting higher than ever. According to Chain Store Age, 40% of customers expect to have access to Amazon Prime-style of membership from retailers. Business owners need to level-up their fulfilment game to keep sales coming in.
The key to success is to simplify your fulfilment so that it can easily be managed. This can also lessen errors along the way – such as supply chain glitches or delivery methods that are not fully optimised.
You have to review your order fulfilment process and make necessary adjustments. Fine-tune your fulfilment by using quick methods that can be both beneficial for your business and customers.
Here are 3 easy fulfilment hacks you can use to optimise your supply chain.
#1 Simple Payment Processes – for local and international customers
Retailers have the opportunity to connect with customers worldwide through ecommerce. Your online payments system should accept international currencies to avoid deterring your international customers. According to Shopify Plus, 92.2% of customers prefer to shop on sites which allow them to pay in their national currency.
Use a geofilter in your website to offer prices in whatever currency your customer is using. Optimise your payments processing with the use of Paypal checkout or Bitcoin.
#2 Efficiency in Shipment of Orders
A consumer report on the State of Ecommerce Deliveryby Metapack says that 38% of shoppers will never shop with a retailer again if they had a poor delivery experience. A study by Astrato also reveals that 25% of shoppers have canceled an order because of slow delivery speeds. Efficient shipping is crucial for you to stay on top of your sales.
You can do fulfilment shipping in-house, or opt for a third-party provider. Both methods have their pros and cons, so you’ve got to weigh each option on how it can benefit you in the long term.
#3 Use Your Data Wisely
It’s difficult to keep track of all customer data while you’re handling business operations. You can use an enterprise resource planning or back office system to integrate all business functions. This tool can help you in data collection, implementation, order processing, and customer relationship management. Use your data effectively to improve operating margins and strengthen your overall operations.
In a Nutshell
You have to maintain a balance between strategic pricing and shipping speed to entice new customers and maintain brand loyalty. Cover all bases when it comes to price, shipping and customer data to avoid losing sales while staying ahead of the competition.