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Retail Marketing, E-commerce Retail Why Your Retail Business Should Focus on Local SEO Strategies

Jan 31, 2019   By: Esther Cole

One thing that can make or break a business in its early stages is how well your SEO strategies are performed. SEO might take a great toll on your time and energy. However, you can continue to bring in profits and sustain your business by focusing your SEO efforts that work for your specific business.

You can see SEO as something that covers all bases in building a great business foundation. It helps you maximize the reach of your brand in this highly mobile and digital world. It can also be the basis for your content and digital marketing strategies that will build your brand, gain consistent leads and sales, and ensure new and returning customers.

THINGS TO CONSIDER IN YOUR SEO STRATEGY

Learning and implementing SEO need not be exhausting, as you can follow organic or paid options that suit your budget. Here are some of the ways that you can succeed in SEO.

  1. Keyword Research

Keyword research helps you know how your market is looking for the products or services you provide. You can know more about this by using Google’s Keyword Planner, or other complex keyword research tools. Once you’ve made a list of keywords that you need to target, you can start building your content and website which feature highly searched keywords based on competitiveness.

  1. Website Optimisation

Your site should be optimised for search engines through proper allocation of keywords and content-rich pages. Make sure that your website is well-structured, mobile-friendly, and loads fast for users to love using it.

  1. Content Marketing

Your content should influence customers on why they should go to you for their particular need. Informational blog content will also put yourself out there to a wider audience. Be an authority in your niche through a good stock of articles, blogs, web page content, eBooks, videos, images and social media posts.

  1. On-page Optimisation

Basic optimisation on your website’s pages is also important. Make sure your page titles are on point through proper keywords and meta descriptions. On search engine results, your website homepage may not be the usual thing that comes up, but your site pages as well.

  1. Authority Building

Set aside some resources towards link building. You can do this by blog commenting, guest posting, or social shares. Backlinks also affect strong search engine results.

  1. Social Media

You can’t deny the power of social media these days for brand awareness, engaging customers, and establishing your business. Your social media pages help your market know more about you – and how your brand is something that they can always reach out to. Social media gives you a wider reach and a closer relationship to your audience. This will help you stand out from the crowd, and be the go-to brand in your particular industry.

  1. Local SEO

Local businesses need to use local SEO best practices to give themselves an edge in the local economy. Include your site in local directories, or promote your site on local social media communities. This will improve your visibility in your locality and it will improve your local conversion rate.

  1. Credibility

Your credibility factor is a deal maker. Improve your stand through case studies, portfolios, reviews and testimonials. Consistent work in building your reputation will give you a regular flow of leads, sales or commissions.

  1. SEO VS. PPC

Implementing SEO strategies will build a good foundation for your business to move forward. However, if you want to gain results fast, PPC (Pay-per-Click) advertising might do the job. Setting aside time and budget for PPC will help you progress exponentially, but don’t forget to cover the basics with your SEO.

Google algorithms are always changing, so your SEO strategies should also move with the trends as well. You can get ahead of the competition by keeping yourself updated with how your target market searches for your products or services, and how they engage with related content. The end goal would definitely be maximising the daily or monthly traffic that goes into your niche.

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